Creative Design Manager Studio
Adludio Ltd · London, UK (remote) · 2023 to 2024 · Professional work
A web platform that lets non-technical users assemble production-ready interactive ad creatives, with LLM-assisted concept generation and computer-vision analysis, built at Adludio.
- React
- TypeScript
- FastAPI
- LangChain
- Computer vision
- Ad tech
Overview
Interactive mobile ads used to be hand-built by designers and engineers for every campaign. This platform turned the common patterns into reusable, structured building blocks so campaign teams could assemble production-ready creatives themselves.
My contribution
I worked across the stack: the React/TypeScript studio front-end, FastAPI backend services for creative generation, asset management and deployment, the structured JSON ad-template system, and the ML pipelines around it.
Technical approach
- Structured JSON ad-template schema supporting multiple ad formats and interaction types
- Reusable game and ad-logic abstractions so one template adapts across campaigns
- LLM pipelines (LangChain) for ad-concept generation and automated creative variants
- Computer vision for frame metadata extraction, template generation, interaction-type recommendation, and brand-compliance checks
- Click, hover, view-time, and interaction tracking embedded into generated creatives, with AWS S3 storage and automated delivery pipelines
Results
- Creative delivery time dropped by roughly 85 percent, from 2 to 3 weeks to about 3 days
- Non-technical users could take a creative from concept to production without engineering involvement
Media
